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Hum Nutrition Review: Pros, Cons, and How It Works

Written by Ana Reisdorf, MS, RD

Reviewed by Anthony Dugarte, MD 

Last Updated on May 26, 2021

Our Expert Rating:


About This Rating
The average rating of this product is calculated based on the evaluation of the following factors:
  • Recommendations:3.0
  • Personalization:5.0
  • Ingredient Quality:5.0
  • Value for the Price:5.0
  • Brand Transparency:4.0

Hum Nutrition is a supplement company that utilizes a quiz to make personalized recommendations. The product recommendations are made with the assistance of registered dietitians to help guide your decisions.

Hum Nutrition Review: Pros, Cons, and How It Works


  • Online quiz to help products address individual health concerns
  • Dietitians available to help customers make decisions
  • Evidence to support product claims clearly displayed on website


  • Quiz is only 13 questions and doesn’t address every health concern
  • Recommendations don’t consider nutrient-drug interaction
  • Dietitians only available via email to answer questions

How Hum Nutrition Works

Hum Nutrition is a Los Angeles-based supplement company. It was one of the first brands to develop an online quiz designed to recommend tailored nutrition products to customers.

Hum’s products are focused on women’s health and beauty. The products have catchy names, like Red Carpet or Hair Sweet Hair, and are designed to help you look your best.

With the focus on beauty, the products are also sold at Sephora.

I worked for Hum Nutrition as their original registered dietitian. I helped develop the first iteration of their online quiz. It has since been modified to include their expanding line of products.

The online quiz is 13 questions and asks you about your diet, lifestyle, and other general health concerns.

Based on your answers from the quiz, your “personal” Hum dietitian recommends products for you. You can then communicate with the dietitian directly to answer any questions you might have.

I took the quiz and was recommended three products based on my answers.

A day later, I received a more detailed “Nutritionist Report” that provided some lifestyle recommendations and addressed some of my health concerns on the quiz.

It also explained why each product was chosen for me.

Once you receive your results, you can choose to purchase the products recommended for you or purchase other Hum products.

This enrolls you in a monthly subscription that is shipped every 30 days.

The sales page also allows you to message your personalized dietitian with any questions.

It states you will receive a response in 1–2 business days. All of the communication with the dietitians is via email.

Evaluation of Popular Products

Hum Nutrition works with registered dietitians that help guide customers to select the right product for them. They also display the evidence to support product claims directly on their website.

Most of their products are vegan and non-GMO or are clearly labeled if that is not the case.

Popular products include:

Flatter Me

Flatter Me is a collection of digestive enzymes to promote better digestion and a “flatter stomach.”

Digestive enzymes are usually recommended for people with specific digestive conditions but not generally for healthy people.

There is no evidence they will flatten your stomach.

Private Party

Private Party is a supplement for vaginal/urinary health that contains probiotics and cranberry.

There is significant evidence that the lactobacillus strains included in Private Party are beneficial for vaginal health, and cranberry is well documented to help with urinary health.

Daily Cleanse

Daily Cleanse is a collection of algae, herbs, and minerals to help “detoxify.”

The blend includes many nutrient-rich ingredients, including spirulina which has been called the most nutrient-dense food on earth.

Milk thistle, found in this product, is protective of the liver and may help with natural detoxification.

Hair Sweet Hair

Hum’s hair product is a collection of nutrients that play a role in maintaining healthy hair and hair color.

It contains huge doses of B12 and biotin, which I am not sure provide any additional benefit if you are not deficient in these nutrients (most people are not).

Skinny Bird

Skinny Bird is Hum’s weight loss product that contains a blend of plant extracts, green tea, and chromium.

These ingredients have some evidence that they can reduce appetite or promote modest weight loss.

As with any weight loss supplement, don’t expect miracles; you still need to follow a healthy eating pattern.


Knowing a bit about the company from the inside, the founders of Hum Nutrition are dedicated to providing quality products to help customers look and feel their best.

I appreciate their ongoing commitment to working with registered dietitians to help customers select products that are best for them.

However, I will say their true skill lies in the marketing of Hum, as they have been able to become a leader in the “beauty” supplement arena with cleverly named products and lots of influencer and celebrity support.


Hum Nutrition has such a vast line of products that a blanket statement cannot be made about the safety or side effects.

Even with products being “recommended” by their dietitian, a 13-question quiz is not enough to determine if the products are safe for you.

The dietitians who work for Hum can only answer general health and wellness questions over email; it is impossible for them to evaluate every customer’s health history.

It is always best to speak to your doctor before taking any dietary supplements.


The cost of the Hum Nutrition products varies from $10 to $50 for a 30-day supply.

There is a discount on products for your first order.

If I had ordered all three recommended products, the cost would be $48.01 a month for three months. Then the “normal” price would go up to $91 a month.

If you remain on the Hum subscription service, you get a discount month to month.

How Hum Nutrition Compares to Alternatives

Taking the lead from Hum, which I believe was the first company to do a “quiz,” there are now many that have followed suit.

Care/of and Persona Nutrition are the brands most similar to Hum that offer a quiz and a monthly supplement subscription.

Care/of doesn’t advertise that their product recommendations are made with the help of dietitians or other healthcare professionals.

Based on this alone, Hum Nutrition is probably a better option for “personalized” vitamins.

Persona Nutrition has a whole team of dietitians and other healthcare providers available to answer your questions via phone.

They also check for drug-nutrient interactions, and their quiz is much more detailed compared to Hum’s.

If you are looking for supplements to address more serious health concerns, I would choose Persona over Hum, which is more focused on beauty and general wellness.

Related: Top Vitamin Subscription Services Compared

The Bottom Line

Hum Nutrition is a leader in the beauty supplement space. They do a great job with their marketing and engaging with their ideal customer.

Using registered dietitians to assist their customers increases their credibility as a brand.

I would recommend anyone who is curious about Hum reach out to their dietitians once you take the online quiz, so you can feel confident that you are buying the right product for you.

That being said, as with any company that is basing supplement recommendations on an online quiz, it is impossible for them to assess every detail of your health history.

If you have significant health concerns, it is best to work directly with your healthcare provider, who can make tailored recommendations for you that a quiz cannot.

A Word from Our RD

If you are interested in “beauty from within,” which is Hum’s tagline, a supplement will only take you so far.

Looking your best requires a healthy diet with lots of fruits and vegetables, stress management, quality sleep, and regular exercise.

The best way to optimize your health and wellness is to work directly with a registered dietitian who can help guide you on the best foods to eat and supplements to take.

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