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Ritual Vitamins Review: An In-Depth Look at Benefits and Drawbacks

Written by Markita Lewis, MS, RD

Reviewed by Anthony Dugarte, MD 

Last Updated on June 15, 2021

Our Expert Rating:


About This Rating
The average rating of this product is calculated based on the evaluation of the following factors:
  • Recommendations:2.0
  • Personalization:5.0
  • Ingredient Quality:5.0
  • Value for the Price:5.0
  • Brand Transparency:5.0

Ritual is a subscription multivitamin that doesn’t believe that more is better when it comes to vitamins. Their multivitamins contain only what’s needed to fill in common nutrition gaps and are third-party tested to make sure you get exactly what you pay for.

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Ritual Vitamins Review: An In-Depth Look at Benefits and Drawbacks


  • Vitamin formulations are available for all major lifecycle stages
  • Has clearly labeled third-party testing for ingredients
  • Clinical trial to show effectiveness of multivitamin for certain nutrients


  • Degree of individualization is limited (no lifestyle quiz or lab testing)
  • Multivitamin may not meet needs for all common nutrients of concern
  • Unable to contact dietitian or other health professional directly for recommendations

How It Works

If you listen to many podcasts as I do, you may have heard of Ritual multivitamins.

Ritual is a vitamin company that offers a line of multivitamins formulated for different life stages that are different than the average multivitamin.

Instead of including all possible vitamins and minerals that may be present in other multivitamin brands, Ritual focuses on nutrients that may not be eaten in adequate amounts in the regular diet.

The people of Ritual believe that a multivitamin should only fill gaps in the diet and not be used as a primary source for meeting nutrition needs.

This line of multivitamins covers individuals from childhood, adolescence, pre- and post-natal states, early adulthood, and later adulthood.

Katerina Schneider founded Ritual Vitamins after becoming pregnant and wanting to find a prenatal vitamin that didn’t contain any fillers or ingredients that she could not trust.

As a result, Ritual vitamins are made from vegan ingredients that are sustainably sourced and traceable by location.

Ritual’s Scientific Leadership Team consists of a physiologist, a biochemist, and a registered dietitian.

In addition to this scientific leadership, the scientific advisory board is comprised of medical doctors, nutritionists, and scientists to guide product innovation and keep up with up-to-date research.

On their website, Ritual claims that people may feel a difference in mood and energy in as little as 1–2 weeks, but supplementation for 3–4 months may be needed before the full health benefits can be achieved.

Evaluation of Ingredients

Compared to some other individualized multivitamins, Ritual is one of the few that offers a clinical trial showing the nutritional impact of one of their products on people’s health.

In their company-sponsored clinical trial, 94 pre-menopausal women between the ages of 21–40 years took the Essential for Women multivitamin for 12 weeks.

After twelve weeks, serum levels of vitamins were measured.

Researchers found that supplementation with Ritual multivitamins significantly increased serum vitamin D levels by 43% and significantly decreased the prevalence of vitamin D deficiency.

Ritual vitamin supplementation for 12 weeks also significantly increased the omega-3 fatty acid content of the participants’ red blood cells and improved HDL cholesterol concentration.

Below, I break down the ingredients of each Ritual vitamin and why they were chosen for these multivitamin blends.

Some ingredients may be repeated below to account for their different functions in the body.

Essential for Women Multivitamin 18+

The Essential for Women 18+ contains:

  • Omega-3 DHA and B12 for brain health
  • Vitamin D, magnesium, and boron for bone health
  • Iron and folate for red blood cell formation
  • Vitamin E for antioxidant support

Essential for Women Multivitamin 50+

The Essential for Women 50+ multivitamin made for post-menopausal women contains:

  • Vitamin D3 for immune support
  • Omega-3 DHA for heart health
  • Vitamins D3 and K2, magnesium, and boron for bone health
  • Vitamin D3 and magnesium to support muscle function

Essential for Women Prenatal Multivitamin

Ritual’s prenatal vitamin contains:

  • Folate and choline for neural tube development
  • Omega-3 DHA, choline, and folate for fetal brain development
  • Vitamins D3 and K2, magnesium, and boron for bone health
  • Iron, folate, and vitamin B12 for red blood cell formation

Essential for Women Postnatal Multivitamin

The Postnatal multivitamin is made for postpartum mothers who may be lactating. It has:

  • Vitamins A, C, D3, and zinc for immune function
  • Iodine, biotin, and choline for increased nutrient needs during lactation
  • Choline, omega-3 DHA, and vitamin B12 for brain health
  • Omega-3 DHA also supports the fat profile of breast milk

Essential for Men 18+ Multivitamin

The Essential for Men 18+ vitamin contains:

  • Vitamin K2 and omega-3 DHA for heart health
  • Chelated zinc, vitamin A and vitamin D3 for immune function
  • Magnesium and vitamin D3 for muscle function
  • Omega-3 DHA to support brain health

Related: Best Multivitamins for Men of 2021, According to Dietitians

Essential for Men 50+ Multivitamin

The Men’s 50+ multivitamin contains:

  • Vitamins D3 and K2, magnesium, and boron for bone health
  • Vitamin D3 and chelated magnesium to support muscle function
  • Vitamins A and D3 with chelated zinc to support immune function

Essential for Teen Girls Multivitamin:

The Essential for Teen Girls includes:

  • Zinc, vitamin D3, and vitamin A for immune function
  • Iron and folate for red blood cell formation
  • Vitamins D3 and K2, magnesium, and boron for bone development
  • Omega-3 DHA and vitamin B12 for brain health

Essential for Teen Boys Multivitamin

The Essentials Multivitamin for Teen Boys includes:

  • Zinc, vitamin D3, and vitamin A for immune function
  • Vitamins D3 and K2, magnesium, and boron for bone development
  • Omega-3 DHA and vitamin B12 for brain health
  • Vitamin D3 and magnesium to support muscle function

Multivitamin Kids 4+

The Essential for Kids 4+ multivitamin contains:

  • Zinc, vitamins D3, and C for immune support
  • Choline and omega-3 DHA to support brain function
  • Vitamin D3, zinc, and vitamin K2 for bone health
  • Fiber and prebiotic blend for digestive health

Side Effects, Safety, and Dosage

For most Ritual vitamin supplements, the recommended dose is 2 capsules daily.

These supplements are formulated with a delayed-release capsule so that you can take Ritual vitamins with or without food.

The Essential for Kids 4+ is a gummy multivitamin that requires a dose of 3 gummies per day.

Ritual vitamins are vegan-friendly (with plant-based omega-3s). They are also gluten, GMO, and allergen-free. They do not contain artificial colorants or synthetic fillers.

There are no known negative side effects reported from taking these multivitamins.

But to ensure that you are getting your nutrient needs met, you can speak with your physician about whether this vitamin or an alternative may better suit your needs.

I especially recommend speaking with a physician if pregnant or if you have known nutrient deficiencies to see if these vitamins are suitable for you. It is best not to take nutrients if you don't know what you actually need.

While Ritual provides general recommendations based on age groups, this isn’t personalized enough, particularly during times of increased nutrition like pregnancy.

Ritual vitamins have a USP Verified Mark, which means that their products contain the ingredients listed on the label, in the declared potency and the amounts listed.

In addition to this 3rd-party testing, it is Non-GMO Project Verified.


The multivitamins under the Ritual brand cost between $30–35 per bottle, depending on the formulation you purchase.

If purchasing Ritual for multiple members of your household at once, Ritual offers bundles that provide a $10 discount.

Ritual is only available through a subscription, but you can cancel at any time.

If you’re not satisfied with your product, Ritual has a 30-day money-back guarantee on its products.

Comparison to Alternatives

Ritual is a relatively simple vitamin subscription compared to others out there on the market.

If you’re looking for something that doesn’t require many pills, is cost-effective, and has easy options based on your stage in life, Ritual may be the best option.

However, if you’re looking for a more individualized vitamin subscription that is based on additional lifestyle factors or your actual blood testing, there are other options out there.

While pricier than Ritual, Baze uses blood samples to analyze nutrient needs for a personalized supplement and food recommendations.

Other vitamin subscription brands like Nurish, Persona, Hum Nutrition, and Care/of provide supplements based on a lifestyle quiz, which may better match your nutrient needs.

Related: The 7 Best Vitamin Subscription Services of 2021 Compared

The Bottom Line

Ritual is a reasonably priced, science-backed subscription multivitamin service that concentrates its efforts on filling in the gaps instead of being redundant to appear impressive.

In a culture of always wanting more, Ritual takes a step back from that and promotes simplicity, and focuses on important things (including a healthy diet).

Ritual has an advantage over some other subscription-based vitamin companies because it offers something for people of all ages.

Finding the best vitamin brands for everyone in your family may be a difficult task, so I think that it’s convenient that a person can use the same company for quality products without having to do extensive research.

However, as an “individualized” vitamin, it is lacking compared to other companies that offer quizzes, dietitians available to answer questions, or blood lab testing to find exactly what your deficiencies are.

A Word from Our RD

I think it’s important to remember that multivitamins are supplements. They exist to add on or support what we already are eating in our daily lives.

The best way to guarantee that you reach your recommended nutrient needs is to focus on a diet filled with whole foods and variety.

To get you through whatever stage of life you’re in, I recommend going to your physician and medical team to receive comprehensive care and get personalized recommendations for your nutrition needs.

A combination of laboratory testing, professional medical recommendations, and individualized nutrition recommendations from a nutrition professional (like a registered dietitian) can help you feel more confident about meeting your wellness goals.

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